Dr. Muhammad Yousaf

Contact me

  •   Department of English UGS
  •   +92-51-9265100
  •   myousaf@numl.edu.pk

Dr. Muhammad Yousaf

Assistant Professor

PhD                             2019                                                    3.95/4

M.Phil                         2013                                                    3.65/4 (Gold Medalist)

M.A English                2010                                                    3.59 /4 (First Position)

Working as Assistant professor at National University of Modern Languages (NUML), Islamabad from May 2023 to date..

Working as Lecturer in English at National University of Modern Languages (NUML), Islamabad from 18-02-2013 till May 2023.

1. Language Mixing: a strategy for promotion in advertising
2.  Banishing Urdu as Medium of Instruction from Pakistan: An Appraisal of Loss and Gain
3 .Teaching Vocabulary through English Text Books
4. Communicative Language Teaching (CLT), Role of Grammar and Teachers’ Beliefs
5. Gender Representation through animal Metaphors: An Analysis of Urdu Proverbs
6. Prevalence of Prefabricated Structures in Academic Discourse: A Corpus-Based Study
7. Us vs Them Positioning in Academic Setting: A Critical Discourse Perspective
8. Gender-Based Study of Stance Features in Blogs through Corpus Techniques
9. Fixedness of Expressions in Doctoral Research Dissertations: A Corpus Based Analysis
10. Ideational Meta Functions in Legal Discourse: A Critical Linguistic Analysis of Panama Casa Verdict
11. Study of Gendered Language in Blogs: A Corpus-Based Analysis of Fixed Phrases
12. Hybridization of Urdu and English Languages in Mphil Whatsapp Chat Group: An Analysis of Code-Mixing and Code-Switching at the Level of Morphology and Syntax
13. Conceptual Metaphors for Women in Literary Canvas: A Study of Hamid’s Moth Smoke
14. Extraction and Analysis of Urduized English Words From BBC Urdu Newspaper, Pakistan
15. A Corpus based study language fixity in Journalistic Discourse: A Corpus-Based Study of Pakistani Editorials and Blogs
16.‘Future Talk’ in Newspaper Editorials: Predictions and Their Role in Argumentative Discourse
17.Facticity and Failure: An Ontological Approach to Thomas Hardy’s Fiction
18. Incorporation and Portrayal of Cultures in Pedagogic Discourse in Pakistan: A Study of Teachers’ Perspectives
19. Neuro-Linguistic Programming: A Corpus-Based Critical Analysis of Motivational Speeches
20. Language Attitudes in A Multilingual Society: A Sociolinguistic Study
21. Metaphorical Representation of Men in Pakistani Fiction: A Study of Hamid’s Moth Smoke
22. Climate Change and Media Representation: A Multimodal Discourse Analysis of Clean Green Pakistan Policy from Eco-linguistic perspective
23. Representation of Source, Target and International Target Cultures: The Inclusiveness of Teaching Contents in Pakistan
24. The Negative Effects of Cultural Diversity: A Cultural Differentialist Critique of Pakistani Literary Discourse

 

 

 

 

Research Interests
Discourse Studies, Sociolinguistics, Corpus Linguistics

Education

PhD                             2019                                                    3.95/4

M.Phil                         2013                                                    3.65/4 (Gold Medalist)

M.A English                2010                                                    3.59 /4 (First Position)

Experience

Working as Assistant professor at National University of Modern Languages (NUML), Islamabad from May 2023 to date..

Working as Lecturer in English at National University of Modern Languages (NUML), Islamabad from 18-02-2013 till May 2023.

Publications

1. Language Mixing: a strategy for promotion in advertising
2.  Banishing Urdu as Medium of Instruction from Pakistan: An Appraisal of Loss and Gain
3 .Teaching Vocabulary through English Text Books
4. Communicative Language Teaching (CLT), Role of Grammar and Teachers’ Beliefs
5. Gender Representation through animal Metaphors: An Analysis of Urdu Proverbs
6. Prevalence of Prefabricated Structures in Academic Discourse: A Corpus-Based Study
7. Us vs Them Positioning in Academic Setting: A Critical Discourse Perspective
8. Gender-Based Study of Stance Features in Blogs through Corpus Techniques
9. Fixedness of Expressions in Doctoral Research Dissertations: A Corpus Based Analysis
10. Ideational Meta Functions in Legal Discourse: A Critical Linguistic Analysis of Panama Casa Verdict
11. Study of Gendered Language in Blogs: A Corpus-Based Analysis of Fixed Phrases
12. Hybridization of Urdu and English Languages in Mphil Whatsapp Chat Group: An Analysis of Code-Mixing and Code-Switching at the Level of Morphology and Syntax
13. Conceptual Metaphors for Women in Literary Canvas: A Study of Hamid’s Moth Smoke
14. Extraction and Analysis of Urduized English Words From BBC Urdu Newspaper, Pakistan
15. A Corpus based study language fixity in Journalistic Discourse: A Corpus-Based Study of Pakistani Editorials and Blogs
16.‘Future Talk’ in Newspaper Editorials: Predictions and Their Role in Argumentative Discourse
17.Facticity and Failure: An Ontological Approach to Thomas Hardy’s Fiction
18. Incorporation and Portrayal of Cultures in Pedagogic Discourse in Pakistan: A Study of Teachers’ Perspectives
19. Neuro-Linguistic Programming: A Corpus-Based Critical Analysis of Motivational Speeches
20. Language Attitudes in A Multilingual Society: A Sociolinguistic Study
21. Metaphorical Representation of Men in Pakistani Fiction: A Study of Hamid’s Moth Smoke
22. Climate Change and Media Representation: A Multimodal Discourse Analysis of Clean Green Pakistan Policy from Eco-linguistic perspective
23. Representation of Source, Target and International Target Cultures: The Inclusiveness of Teaching Contents in Pakistan
24. The Negative Effects of Cultural Diversity: A Cultural Differentialist Critique of Pakistani Literary Discourse

 

 

 

 

Interests

Research Interests
Discourse Studies, Sociolinguistics, Corpus Linguistics