Lecturer (Permanent) - October 2017 till Present

National University of Modern Languages (NUML), Islamabad Pakistan Department: Media and Communication Studies

 Lecturer (Contract) - February 2014 till October 2017

National University of Modern Languages (NUML), Islamabad Pakistan Department: Mass Communication

 Lecturer (Visiting) - November 2013 till February 2014

National University of Modern Languages (NUML), Islamabad Pakistan Department: Mass Communication

1. Ayesha Siddiqua, Sadaf Asif, Noor-ul-Ain, "Social Media in the Post-Pandemic World", Global Digital & Print Media Review, vol. 6, no. 1, pp. 10 - 16, 2023. (Y Category)
2. Noor-ul-Ain, Dr. Zafar Iqbal, "Journalist-Source Relationship and changing Professional Roles in the era of New Media Diversity", Asian Journal of Academic Research (AJAR), vol. 4, no. 2, pp. 1 - 10, 2023. (Y Category)
3. Sadaf Asif, Noor-ul-Ain, Ayesha Siddique, "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities", Global Social Sciences Review (GSSR), vol. 8, no. 1, pp. 146 - 154, 2023. (Y Category)
4. Dr. Amna Mehmood, Noor-ul-Ain, “State Controlled Media in the age of Globalization: A Case Study of Pakistan Television”, Journal of Contemporary Studies, Vol. 6, No. 1, 2017, pp. 20-35. (Y Category)

Conference Papers:

1. Presented Paper on “Always On Communication: A Challenge to the Free Flow of Information in the Era of Global Communication”  in 1^st National Conference on “Media in Postmodern Times: Challenges and Prospects” organized by the Department of Mass Communication, Allama Iqbal Open University, Islamabad in collaboration with Higher Education Commission, Pakistan on December 22-23, 2017.
2. Participated in International Conference on “The Role of Media in the Prevention of Extremism & Terrorism” organized by the Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan held on 15th, 16th May 2017.
3. Presented Paper on “Leadership Styles: Women and Glass Ceiling Effect in Pakistani Media” in “ISESCO Women in Science Conference : Contribution of Pakistani Women in Scientific and Social Development” organized by Quaid-e-Azam University Islamabad, Pakistan on 8th March 2016.
4. Presented Paper on “Political Parties and Cyberhate Discourse: A study of Tweets of PTI and PML-N on Poll Rigging in General Elections 2013 Pakistan” in PUCSRC-2015 1st International Conference “Freedom of Expression: Glocal Politics of Emotions” organized by the Institute of Communication Studies, University of the Punjab, Lahore, Pakistan from 2nd-4th November 2015.

Research , Conflict Communication, Communication Design, International relations, World Cultures, reading, socializing

Education

1. Ph.D. - Media and Communication Studies

International Islamic University, Islamabad, Pakistan (July 2024)

Concentration: Media and Communication Studies

Research Topic: Use of New Media Diversity and its impact on Journalistic Professionalism.

2. MS - Media and Communication Studies

International Islamic University, Islamabad, Pakistan (2013)

CGPA: 4/4              Percentage: 86%

Concentration: Media and Communication Studies

Research Thesis: Media Construction of Pak-US Relations: Discourse Analysis of Editorials of Dawn and New York Times.

3. BS - Communication Sciences

Fatima Jinnah Women University, Rawalpindi, Pakistan (2009)

CGPA: 3.09/4,                                                                          Percentage: 77%

Concentration: Media and Communication studies

Thesis: Comparative study of the Persuasion Techniques used in the advertisements of Pepsi and Coca Cola.

4.  Intermediate

Govt Model Science College, Upper Chatter, Muzaffarabad (2004).

Marks Obtained:     738/1100,                                 Grade/Percentage: B/67% Concentration: Pre-Medical

5. Secondary School Certificate

OPF Public School, Upper Chatter, Muzaffarabad (2002)

Marks Obtained:     579/850,                                             Grade/Percentage: B/68% Concentration: Biology, Chemistry, Physics

Experience

Lecturer (Permanent) - October 2017 till Present

National University of Modern Languages (NUML), Islamabad Pakistan Department: Media and Communication Studies

 Lecturer (Contract) - February 2014 till October 2017

National University of Modern Languages (NUML), Islamabad Pakistan Department: Mass Communication

 Lecturer (Visiting) - November 2013 till February 2014

National University of Modern Languages (NUML), Islamabad Pakistan Department: Mass Communication

Publications

1. Ayesha Siddiqua, Sadaf Asif, Noor-ul-Ain, "Social Media in the Post-Pandemic World", Global Digital & Print Media Review, vol. 6, no. 1, pp. 10 - 16, 2023. (Y Category)
2. Noor-ul-Ain, Dr. Zafar Iqbal, "Journalist-Source Relationship and changing Professional Roles in the era of New Media Diversity", Asian Journal of Academic Research (AJAR), vol. 4, no. 2, pp. 1 - 10, 2023. (Y Category)
3. Sadaf Asif, Noor-ul-Ain, Ayesha Siddique, "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities", Global Social Sciences Review (GSSR), vol. 8, no. 1, pp. 146 - 154, 2023. (Y Category)
4. Dr. Amna Mehmood, Noor-ul-Ain, “State Controlled Media in the age of Globalization: A Case Study of Pakistan Television”, Journal of Contemporary Studies, Vol. 6, No. 1, 2017, pp. 20-35. (Y Category)

Conference Papers:

1. Presented Paper on “Always On Communication: A Challenge to the Free Flow of Information in the Era of Global Communication”  in 1^st National Conference on “Media in Postmodern Times: Challenges and Prospects” organized by the Department of Mass Communication, Allama Iqbal Open University, Islamabad in collaboration with Higher Education Commission, Pakistan on December 22-23, 2017.
2. Participated in International Conference on “The Role of Media in the Prevention of Extremism & Terrorism” organized by the Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan held on 15th, 16th May 2017.
3. Presented Paper on “Leadership Styles: Women and Glass Ceiling Effect in Pakistani Media” in “ISESCO Women in Science Conference : Contribution of Pakistani Women in Scientific and Social Development” organized by Quaid-e-Azam University Islamabad, Pakistan on 8th March 2016.
4. Presented Paper on “Political Parties and Cyberhate Discourse: A study of Tweets of PTI and PML-N on Poll Rigging in General Elections 2013 Pakistan” in PUCSRC-2015 1st International Conference “Freedom of Expression: Glocal Politics of Emotions” organized by the Institute of Communication Studies, University of the Punjab, Lahore, Pakistan from 2nd-4th November 2015.

Interests

Research , Conflict Communication, Communication Design, International relations, World Cultures, reading, socializing