Description
Digital Marketing and Search Engine Optimization (SEO)
Tools:
- Canva
- Yoast SEO
- Semrush.
06 Weeks Course Outline (Search Engine Optimization - SEO)
https://drive.google.com/file/d/1m6td9uu9kzhH9-E7EapzoXcNshQnkz1A/view?usp=drive_link
06 Weeks Course Outline (Digital Marketing)
https://drive.google.com/file/d/1meFskBjgrdy84FFfi9ZnFqsgq-NKFMJp/view?usp=drive_link
Brief Contents (03 Months Course Outline)
Class 1: Introduction to Digital Marketing
- Content
- Types of Content
- Effective Content
Class 2: Canva Image Design
- How to create Content
- Creating Account on Canva
- Basic Design Principles
- Rule of Thirds
- Colour Theory
- How to create Social Media Post in Canva
Class 3: Canva Video Editing & Logo Design
- Video type of Content
- How to Create a Video in Canva
- How to Edit Videos in Canva
- Type of Video Editing Software
- How to Design a Logo in Canva
Class 4: Search Engine Optimization
- Types of SEO
- Review a Website within SECONDS
- Keyword Research
- Competitive Analysis
- SEO Audit
- What is WordPress
- How to use WordPress
Class 5: On Page SEO
- Installing Yoast SEO
- How to Write a Blog Post
- How to add Keywords
- Meta Descriptions
- Alt Text
- Featured Image
- Outbound Links
- Inbound Links
- Doing On Page SEO of a Blog
Class 6: Off-Page SEO
- Backlinks
- Guest posting
- Social Media Posting
- Types of Backlinks
- Do Follow and No Follow Backlinks
- Guest posting websites
- Broken Links
- Expired Domains Method
Class 7: Technical SEO
- Cache
- Compressing Images
- Website Design
- Website Speed
- Jpeg to Webp
- Sitemap
- Checking website speed
- Checking Website Responsiveness
Class 8: Google Analytics and Search Console
- Installing Google Site Kit
- What is Google Analytics and Search Console?
- Connecting website to Google analytics
- Connecting Website to Search Console
- Submitting Sitemap to Google Search Console
Class 9: Social Media Marketing
- Creating Facebook Page
- Creating Instagram Page
- Connecting Facebook and Instagram Page
- What is Meta ads Manager?
- What is Campaign, Ad Sets and Ads
Class 10: Facebook and Instagram Ads
- Types of Ads on FB and Instagram
- Audience
- Budget
- Placement
- Creating Lead Form
- Lead Generation and Sales ad
- Campaign Hierarchy
- Brand Awareness
Class 11: Search Engine Marketing/ Google Ads
- Creating Google Ads account
- Creating Search campaign
- Keyword Research
- Sitelinks
- Budget
- Different Types of Google Ads
- Search ads and Display Ads
Class 12: YouTube ads
- How to create YouTube ads
- Placement vs Audience Segments
- Skippable vs Non-Skippable Ads
- Types of YouTube Ads
- Budgeting
- CPM vs CPC
Class 13: Growing YouTube Channel/YouTube SEO
- Competitive Analysis
- Choosing Niche
- Thumbnail
- Title
- Description and Tags
- Posting Frequency
Class 14: Freelancing / Earning Money
- Upwork and Fiverr
- How to Optimize your Fiverr and Upwork Profile
- How to create a Resume
- How to apply for Jobs
- Different ways of Earning
- How to get Clients
- LinkedIn Profile
- How to Price your Services?
- Google AdSense
Class 15: Website Optimization and User Experience
- Principles of website design and usability
- Conversion rate optimization (CRO) techniques
- Mobile optimization and responsive design
Class 16: Social Media Marketing
- Overview of popular social media platforms
- Creating engaging content for social media
- Social media advertising and targeting options
Class 17: E-commerce Strategies
- Setting up an online store
- Product listing optimization
- Payment gateways and security
Class 18: E-commerce Platforms and Technologies
- Comparison of e-commerce platforms (Shopify, WooCommerce, etc.)
- Integrating third-party tools and plugins
- Managing inventory and fulfilment
Class 19: Introduction to eBay / amazon / domestic Marketplace
- Overview of eBay / amazon / domestic as an online marketplace
- Benefits and opportunities of selling on eBay / amazon / domestic
- Setting up an eBay / domestic seller account and understanding seller fees
Class 20: Product Research and Selection
- Identifying profitable product niches and trends
- Conducting market research on eBay
- Sourcing products for resale
Class 21: Creating Compelling Product Listings
- Writing effective product titles and descriptions
- Utilizing high-quality images and multimedia
- Optimizing product listings for search visibility
Class 22: Pricing Strategies
- Understanding eBay / Daraz pricing dynamics
- Setting competitive yet profitable pricing
- Leveraging auction vs. fixed-price listings
Class 23: Managing Inventory and Fulfilment
- Inventory management best practices
- Handling order fulfilment and shipping
Class 24: Customer Service Excellence
- Providing exceptional customer service on eBay / Daraz
- Handling buyer inquiries and resolving disputes
- Understanding chargebacks / cases/ returns/ disputes
Sessions 25 - 32
One Month Guided Project with Trainer’s Support (02 days per week):
Trainer will check the progress of assigned individual Project and guide about further work.
Training and Technical Support
Training by the experts working on latest tools in the industry
Daily tasks will be implemented in the Class
Assignment of each class will be the extension of the class task
A guided project is part of the training where the expert will visit as per schedule
Engage the candidates to learn freelancing activities
Appear in the international Certification with additional fee for Examination
Preferred Audience for the Course
Anyone with basic understanding of Computer Operations / marketing
Students of management science, economics, Masscom, IT/CS/SE/EE and any other relevant degree programs
Training Duration & Schedule
03 Months (03 sessions / week)
•Technical Content and - 07 weeks
•Free-lancing training - 01 week
•Guided Project Work (with Trainer) - 04 weeks (02 sessions / week)
National / International Certifications
National: Certificate of Training by NUML