NCCS Course

Digital Marketing & Search Engine Optimization (SEO)

Digital Marketing and Search Engine Optimization (SEO)

Tools:

Canva
Yoast SEO
Semrush.

06 Weeks Course Outline (Search Engine Optimization - SEO)

https://drive.google.com/file/d/1m6td9uu9kzhH9-E7EapzoXcNshQnkz1A/view?usp=drive_link

06 Weeks Course Outline (Digital Marketing)

https://drive.google.com/file/d/1meFskBjgrdy84FFfi9ZnFqsgq-NKFMJp/view?usp=drive_link

Brief Contents (03 Months Course Outline)

Class 1: Introduction to Digital Marketing

Content
Types of Content
Effective Content

Class 2: Canva Image Design

How to create Content
Creating Account on Canva
Basic Design Principles
Rule of Thirds
Colour Theory
How to create Social Media Post in Canva

Class 3: Canva Video Editing & Logo Design

Video type of Content
How to Create a Video in Canva
How to Edit Videos in Canva
Type of Video Editing Software
How to Design a Logo in Canva

Class 4: Search Engine Optimization

Types of SEO
Review a Website within SECONDS
Keyword Research
Competitive Analysis
SEO Audit
What is WordPress
How to use WordPress

Class 5: On Page SEO

Installing Yoast SEO
How to Write a Blog Post
How to add Keywords
Meta Descriptions
Alt Text
Featured Image
Outbound Links
Inbound Links
Doing On Page SEO of a Blog

Class 6: Off-Page SEO

Backlinks
Guest posting
Social Media Posting
Types of Backlinks
Do Follow and No Follow Backlinks
Guest posting websites
Broken Links
Expired Domains Method

Class 7: Technical SEO

Cache
Compressing Images
Website Design
Website Speed
Jpeg to Webp
Sitemap
Checking website speed
Checking Website Responsiveness

Class 8: Google Analytics and Search Console

Installing Google Site Kit
What is Google Analytics and Search Console?
Connecting website to Google analytics
Connecting Website to Search Console
Submitting Sitemap to Google Search Console

Class 9: Social Media Marketing

Creating Facebook Page
Creating Instagram Page
Connecting Facebook and Instagram Page
What is Meta ads Manager?
What is Campaign, Ad Sets and Ads

Class 10: Facebook and Instagram Ads

Types of Ads on FB and Instagram
Audience
Budget
Placement
Creating Lead Form
Lead Generation and Sales ad
Campaign Hierarchy
Brand Awareness

Class 11: Search Engine Marketing/ Google Ads

Creating Google Ads account
Creating Search campaign
Keyword Research
Sitelinks
Budget
Different Types of Google Ads
Search ads and Display Ads

Class 12: YouTube ads

How to create YouTube ads
Placement vs Audience Segments
Skippable vs Non-Skippable Ads
Types of YouTube Ads
Budgeting
CPM vs CPC

Class 13: Growing YouTube Channel/YouTube SEO

Competitive Analysis
Choosing Niche
Thumbnail
Title
Description and Tags
Posting Frequency

Class 14: Freelancing / Earning Money

Upwork and Fiverr
How to Optimize your Fiverr and Upwork Profile
How to create a Resume
How to apply for Jobs
Different ways of Earning
How to get Clients
LinkedIn Profile
How to Price your Services?
Google AdSense

Class 15: Website Optimization and User Experience

Principles of website design and usability
Conversion rate optimization (CRO) techniques
Mobile optimization and responsive design

Class 16: Social Media Marketing

Overview of popular social media platforms
Creating engaging content for social media
Social media advertising and targeting options

Class 17: E-commerce Strategies

Setting up an online store
Product listing optimization
Payment gateways and security

Class 18: E-commerce Platforms and Technologies

Comparison of e-commerce platforms (Shopify, WooCommerce, etc.)
Integrating third-party tools and plugins
Managing inventory and fulfilment

Class 19: Introduction to eBay / amazon / domestic Marketplace

Overview of eBay / amazon / domestic as an online marketplace
Benefits and opportunities of selling on eBay / amazon / domestic
Setting up an eBay / domestic seller account and understanding seller fees

Class 20: Product Research and Selection

Identifying profitable product niches and trends
Conducting market research on eBay
Sourcing products for resale

Class 21: Creating Compelling Product Listings

Writing effective product titles and descriptions
Utilizing high-quality images and multimedia
Optimizing product listings for search visibility

Class 22: Pricing Strategies

Understanding eBay / Daraz pricing dynamics
Setting competitive yet profitable pricing
Leveraging auction vs. fixed-price listings

Class 23: Managing Inventory and Fulfilment

Inventory management best practices
Handling order fulfilment and shipping

Class 24: Customer Service Excellence

Providing exceptional customer service on eBay / Daraz
Handling buyer inquiries and resolving disputes
Understanding chargebacks / cases/ returns/ disputes

Sessions 25 - 32

One Month Guided Project with Trainer’s Support (02 days per week):

Trainer will check the progress of assigned individual Project and guide about further work.

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