5 years academic and corporate experience 

1.   Memon, Y.J., Azhar, S.M.,Haque, R.and Bhutto, N.A.(2020), "Religiosity as a moderator between theoryof planned behavior and halal purchase intention", Journal of Islamic Marketing, Vol. 11 No. 6,pp.1821-1836.                               

2.   Haque, R., Azhar, S. M., Shaikh, S., Memon, Y. J., & Maitlo, Q. (2021). Role of AMO Framework, KnowledgeSharing,and Intra-FirmValueCo-CreationinPromotingInnovativeWorkBehavior.Indian Journal of Economics and Business, 20(3).                                               

3.   Memon, Y. J., Sultana, N., & Ali, J. (2022). COVID-19 and consumer behavior: A bibliometric analysis. Journal of Public Value and Administrative Insight, 5(1), 62-76

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Education

MBA (Marketing)(SZABIST )

PhD scholar (Sukkur IBA University)

Experience

5 years academic and corporate experience 

Publications

1.   Memon, Y.J., Azhar, S.M.,Haque, R.and Bhutto, N.A.(2020), "Religiosity as a moderator between theoryof planned behavior and halal purchase intention", Journal of Islamic Marketing, Vol. 11 No. 6,pp.1821-1836.                               

2.   Haque, R., Azhar, S. M., Shaikh, S., Memon, Y. J., & Maitlo, Q. (2021). Role of AMO Framework, KnowledgeSharing,and Intra-FirmValueCo-CreationinPromotingInnovativeWorkBehavior.Indian Journal of Economics and Business, 20(3).                                               

3.   Memon, Y. J., Sultana, N., & Ali, J. (2022). COVID-19 and consumer behavior: A bibliometric analysis. Journal of Public Value and Administrative Insight, 5(1), 62-76

Interests

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