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NUML International Journal of Business & Management
ISSN: 2521-473X (Online)
Print: 2410-5392 (Print)
ISSN: 2521-473X (Online)
Print: 2410-5392 (Print)
English
Sagheer Muhammad, Ghulam Ali Bhatti, Abdul Raheman
Faisal Abbas, Bilal Aziz
Sonia Bibi, Tahira Awan, Muhammad Yar Khan
Muhammad Haroon, Muhammad Sohail, Zahid Mehmood Akhtar
Impact of Consumer Preference on Brand Loyalty: Mediating Role of Advertisement Effectiveness
Zainab Ashraf, Rabia Asif
Ifeanyi A. Ojiako
Hira Saleem, Muzaffar Ali Qureshi, Umer Iftikhar
DR. FAID GUL, EDITOR
NUML International Journal of Business & Management
Faculty of Management Sciences,
National University of Modern Languages,
Sector H-9, Islamabad, Pakistan
Ph: +92-51-9265100-9 Ext. (2070)
Email: editornmj@numl.edu.pk
DR. ISHTIAQ AHMED, ASSOCIATE EDITOR
NUML International Journal of Business & Management
Faculty of Management Sciences,
National University of Modern Languages,
Sector H-9, Islamabad, Pakistan
Ph: +92-51-9265100-9 Ext. (2070)
Email: iahmed@numl.edu.pk
Website:
https://numl.edu.pk/journals/ijbm
OJS Website: