Description
Digital Marketing and Search Engine Optimization (SEO)
Tools:
- Canva
- Yoast SEO
- Semrush.
06 Weeks Course Outline (Search Engine Optimization - SEO)
https://drive.google.com/file/d/1m6td9uu9kzhH9-E7EapzoXcNshQnkz1A/view?usp=drive_link
06 Weeks Course Outline (Digital Marketing)
https://drive.google.com/file/d/1meFskBjgrdy84FFfi9ZnFqsgq-NKFMJp/view?usp=drive_link
Brief Contents (03 Months Course Outline)
Class 1:
- Basics of Marketing
- Target Market
- Internet
- E-Commerce
Class 2:
- Digital Marketing Defined
- The fast evolving E World
- Traditional Marketing Vs Digital Marketing
Class 3:
- Importance of Digital Marketing for SME’s
- Introduction of Digital Media
Class 4:
- Introduction of Digital Media (contd…)
- Digital Media Advertising Types
- Creating Digital Properties
Class 5:
- Branding Basics
- Generating Leads
- Graphics
Class 6:
- Video Editing
- Posting Techniques
- Generating Leads from posts
- How do a digital agency works?
Class 7:
- Designing Campaigns
- Promoting Digital Properties
Class 8:
- Increasing subscribers
Class 9:
- Communication Models
- Types of content
- Copy Writing Basics, The Copy Writer, Effective Copy
- Importance of Display Copy and Body Copy
- Slogans
- Web Writing, Banner Ads
Class 10:
- Effective Use of Visuals
- Visual Elements
- Designer Toolkit (Photos/Illustration, Color, Type)
- Layout and Design
- Story Board
Class 11:
- Photography
- Managing your Digital Properties
- Customer Services
- Delivery Channels
- Shipment Management
- Bank Accounts
Class 12:
- Engagement Strategies
- Contests
- Viral Strategies
- Reward Programs
Class 13 to Class 24 Content will be added soon.
Sessions 25 - 32
One Month Guided Project with Trainer’s Support (02 days per week):
Trainer will check the progress of assigned individual Project and guide about further work.
Training and Technical Support
Training by the experts working on latest tools in the industry
Daily tasks will be implemented in the Class
Assignment of each class will be the extension of the class task
A guided project is part of the training where the expert will visit as per schedule
Engage the candidates to learn freelancing activities
Appear in the international Certification with additional fee for Examination
Preferred Audience for the Course
Anyone with basic understanding of Computer Operations / marketing
Students of management science, economics, Masscom, IT/CS/SE/EE and any other relevant degree programs
Training Duration & Schedule
03 Months (03 sessions / week)
•Technical Content and - 07 weeks
•Free-lancing training - 01 week
•Guided Project Work (with Trainer) - 04 weeks (02 sessions / week)
National / International Certifications
National: Certificate of Training by NUML