Dr. Ayesha Siddiqua

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Dr. Ayesha Siddiqua

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  •   Department of Media and Communication Studies
  •   051-92565100 (ext 2231)
  •   asiddiqua@numl.edu.pk

Dr. Ayesha Siddiqua

HoD/Associate Professor

Ph.D. Mass Communication (University of Gujrat, Pakistan)

Mphil Communication Studies (University of The Punjab, Pakistan)

BS  Communication Studies (University of The Punjab, Pakistan)

 

 

Currently serving as Head of the Department of Media and Communication Studies, NUML Islamabad 

Associate Professor  Department of Media and Communication Studies NUML (2022  to date)

Lecturer at Mass Com Dept NUML (2014-2022)

Senior Lecturer at Kinnaird College  (2009-2013)

Senior Associate Producer at Express News (2007-2009)

RJ at FM100 (2005-2007)

  1. Siddiqua, A., & Iqbal, M. Z. (2024). Journalists and Exposure to Trauma: Exploring Perceptions of PTSD and Resilience among Pakistan’s Conflict Reporters. Journalism Practice, 1-16. https://doi.org/10.1080/17512786.2024.2317827
  2. Siddiqua, A., Gong, J., & Aksar, I. A. (2023). Twitter trolling of Pakistani female journalists: A patriarchal society glance. Media, Culture & Society, 45(6), 1303-1314. https://doi.org/10.1177/01634437231168306
  3. Javed, N., & Siddiqua, A. (2024). The Role of Media in Promoting Technology: A Case Study on Science Communication for Achieving SDG 2030. Journal of Peace, Development and Communication, 8(02). Retrievable at https://www.pdfpk.net/ojs/index.php/jpdc/article/view/593
  4. Javed, N., Sultan, K., & Siddiqua, A. . (2024). Framing of Climate Change Issues in Pakistani Media. Human Nature Journal of Social Sciences, 5(2), 211-220. https://doi.org/10.71016/hnjss/ngsj1k60
  5. Hassan, K., Siddiqua, A., & Ayaz, W. B. (2024). Critical Analysis on the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review. Global Mass Communication Review, IX(III), 54-61. https://doi.org/10.31703/gpsr.2024(IX-III).06
  6. Zulfiqar, A., Sultan, K., & Siddiqua, A. (2023). Exploring the Facebook Behaviors and Attitudes of Pakistani Baby Boomers. Online Media and Society, 4(3), 12-22.  https://hnpublisher.com/ojs/index.php/OMS/article/view/59
  7. Siddiqua, A., & Iqbal, M. Z. (2023). Media Discourse on the Kashmir Conflict after Abrogation of Article 370. Strategic Studies, 43(2). https://strategicstudies.org.pk/index.php/strategic_studies/article/view/285
  8.  Iqbal, Z., Siddiqua, A. (2022). Humanizing Conflicts: Media Framing of ‘Others’ and Less Visible Effects of J&K Conflict. Pakistan Journal of Social Sciences, 42 (1), 185-194.https://pjss.bzu.edu.pk/index.php/pjss/article/view/1063
  9.  Shabir, G., Ahmed, K., Ashraf, A., & Siddiqua, A. (2022). Role of Media in Strengthening Pakistan’s Image with Respect to Security. Sustainable Business and Society in Emerging Economies, 4(1), 247-260. https://doi.org/10.26710/sbsee.v4i1.2246
  10. Siddiqua, A., Asif, S., & Ain, N. U. (2023). Social Media in the Post-Pandemic World. Global Digital & Print Media Review, VI(I), 10-16
  11.  Bilal, M. Z., Ghaffar, A., & Siddiqua, A. (2021).Construction of media discourse about Jammu and Kashmir conflict. Harf-o-Sukhan, 5(3), 375- 383.
  12. Siddiqua, A. (2021). Use of Cyber Hate in the Electoral Campaigns by the Mainstream Political Parties of Pakistan. Humanities and Social Sciences Reviews, 9 (2), 325-332. https://doi.org/10.18510/hssr.2021.9232
  13. Ahmed, K., & Siddiqua, A. (2021). Uniting Netizens During Covid Crisis: A Case Study of Indian and Pakistani Twitter Users. Journal of Research & Reviews in Social Sciences Pakistan, 4(2), 1454-1460.
  14. Siddiqua, A., Sultan, K., Ashraf, A., & Shabir, G. (2021). Abrogation of Article 370 and the Media Framing of Kashmir Conflict: A Pursuit for Re-conciliatory Approach. Sustainable Business and Society in Emerging Economies, 3(3), 133-146. https://doi.org/10.26710/sbsee.v3i3.1839
  15. Shehzad, M., Siddiqua, A., Sarwar, H., Bilal,Z., & Naz, I. (2021). Impact of Covid-19’s Media Exposure on the Anxiety and Response behavior of Pakistani Adults. Elementary Education Online, 20 (5), 5645-5651. doi:10.17051/ilkonline.2021.05.637
  16. Saeed, S., Siddiqua, A. (2021). Role of Pakistani Press in Constructing National Identity with reference to India. Journal of Media Studies, 36 (1), 381-402. Retrievable at http://journals.pu.edu.pk/journals/index.php/jms/issue/view/284
  17. Zulfiqar, A., Asif, S., &  Siddiqua, A. (2021). Critical Discourse Analysis of the Editorial Coverage of Osama Bin Laden Operation by the Pakistani Media. Journal of Peace, Development and Communication, 5(1), 240-254. https://doi.org/10.36968/JPDC-V05-I01-21
  18. Siddiqua, A., Sultan, K. (2021). Islamophobia and the Representation of Islam and Muslims in the Western Media. Al Basirah, 9 (2), 26-36.
  19. Ahmed. K., Azam, M., & Siddiqua, A. (2021). Facebook as an Instrument of Political Participation in the Youth of Pakistan. Pakistan Journal of International Affairs, (4) 1. 20-53. https://doi.org/10.52337/pjia.v4i1.36
  20. Siddiqua, A., Ashraf, A., Shabir, G., & Ghaznavi, Q. (2021). War or Peace Journalism? Framing of Kashmir Conflict in Elite Pakistani and Indian Newspapers after Revocation of Special Status of the Disputed Territory. Journal of Business and Social Review in Emerging Economies, 7(2),  291-300. https://doi.org/10.26710/jbsee.v7i2.1621
  21. Siddiqua, A., Shabir, G., Ashraf, A., & Khaliq, A. (2020). Media Framing of Pandemics: A Case Study of the Coverage of COVID-19 in Elite Newspapers of Pakistan. Journal of Business and Social Review in Emerging Economies, 6 (4), 1251-1259. https://doi.org/10.26710/jbsee.v6i4.1410
  22. Siddiqua, A., Latif, F., & Muslim, I. (2020). A Study to Explore the Safety and Professional Challenges Faced by the Field Journalists in Pakistan. Research Journal of Social Sciences and Economics Review, 3(1), 20-26. https://doi.org/10.36902/rjsser-vol1-iss3-2020(20-26
  23.  Latif, F., Siddiqua, A., & Iftikhar, U. (2020). Escalation in Kashmir Conflict after Burhan Wani’s Killing: A Comparative Study of the Coverage by Pakistani and Indian Press. Sir Syed Journal of Education & Social Research, 3 (2), 83-90. Retrievable at https://doi.org/10.36902/sjesr-vol3-iss2-2020(83-90)
  24. Siddiqua, A. & Yousafzai, F.U. (2019). A Critical Discourse analysis of the Coverage of Human Rights Violations in the Indian held Kashmir. Kashmir Journal of Language Research, 22(1), 233-250. Retrievable at http://kjlr.pk/wp- content/uploads/2020/01/Article-No.-12.pdf
  25.  Siddiqua, A. & Yousafzai, F.U. (2019). A Comparative Study of the Kashmir Conflict Coverage in Pakistani and Indian Press. Global Social Sciences Review, IV(III), 1-12. Retrievable at http://dx.doi.org/10.31703/gssr.2019(IV-III).01
  26.  Siddiqua, A. (2018). Reporting Intra-state Conflicts: Challenges for Mainstream

            Television Reporters. Journal of Research in Social Sciences, 6(1), 224-238       

Ayesha Siddiqua’s research pursuits encompass a diverse array of critical topics within the realm of media and communication studies. Her primary areas of focus include media framing practices, ethnocentrism, peace and war journalism, cyber hate, gender and media, and post-pandemic discourses. She has published more than 20 peer-reviewed articles and serves on review and editorial boards of academic journals. She has been published in reputed journals including Media, Culture, and Society and Journalism Practice.

 

Education

Ph.D. Mass Communication (University of Gujrat, Pakistan)

Mphil Communication Studies (University of The Punjab, Pakistan)

BS  Communication Studies (University of The Punjab, Pakistan)

 

 

Experience

Currently serving as Head of the Department of Media and Communication Studies, NUML Islamabad 

Associate Professor  Department of Media and Communication Studies NUML (2022  to date)

Lecturer at Mass Com Dept NUML (2014-2022)

Senior Lecturer at Kinnaird College  (2009-2013)

Senior Associate Producer at Express News (2007-2009)

RJ at FM100 (2005-2007)

Publications

  1. Siddiqua, A., & Iqbal, M. Z. (2024). Journalists and Exposure to Trauma: Exploring Perceptions of PTSD and Resilience among Pakistan’s Conflict Reporters. Journalism Practice, 1-16. https://doi.org/10.1080/17512786.2024.2317827
  2. Siddiqua, A., Gong, J., & Aksar, I. A. (2023). Twitter trolling of Pakistani female journalists: A patriarchal society glance. Media, Culture & Society, 45(6), 1303-1314. https://doi.org/10.1177/01634437231168306
  3. Javed, N., & Siddiqua, A. (2024). The Role of Media in Promoting Technology: A Case Study on Science Communication for Achieving SDG 2030. Journal of Peace, Development and Communication, 8(02). Retrievable at https://www.pdfpk.net/ojs/index.php/jpdc/article/view/593
  4. Javed, N., Sultan, K., & Siddiqua, A. . (2024). Framing of Climate Change Issues in Pakistani Media. Human Nature Journal of Social Sciences, 5(2), 211-220. https://doi.org/10.71016/hnjss/ngsj1k60
  5. Hassan, K., Siddiqua, A., & Ayaz, W. B. (2024). Critical Analysis on the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review. Global Mass Communication Review, IX(III), 54-61. https://doi.org/10.31703/gpsr.2024(IX-III).06
  6. Zulfiqar, A., Sultan, K., & Siddiqua, A. (2023). Exploring the Facebook Behaviors and Attitudes of Pakistani Baby Boomers. Online Media and Society, 4(3), 12-22.  https://hnpublisher.com/ojs/index.php/OMS/article/view/59
  7. Siddiqua, A., & Iqbal, M. Z. (2023). Media Discourse on the Kashmir Conflict after Abrogation of Article 370. Strategic Studies, 43(2). https://strategicstudies.org.pk/index.php/strategic_studies/article/view/285
  8.  Iqbal, Z., Siddiqua, A. (2022). Humanizing Conflicts: Media Framing of ‘Others’ and Less Visible Effects of J&K Conflict. Pakistan Journal of Social Sciences, 42 (1), 185-194.https://pjss.bzu.edu.pk/index.php/pjss/article/view/1063
  9.  Shabir, G., Ahmed, K., Ashraf, A., & Siddiqua, A. (2022). Role of Media in Strengthening Pakistan’s Image with Respect to Security. Sustainable Business and Society in Emerging Economies, 4(1), 247-260. https://doi.org/10.26710/sbsee.v4i1.2246
  10. Siddiqua, A., Asif, S., & Ain, N. U. (2023). Social Media in the Post-Pandemic World. Global Digital & Print Media Review, VI(I), 10-16
  11.  Bilal, M. Z., Ghaffar, A., & Siddiqua, A. (2021).Construction of media discourse about Jammu and Kashmir conflict. Harf-o-Sukhan, 5(3), 375- 383.
  12. Siddiqua, A. (2021). Use of Cyber Hate in the Electoral Campaigns by the Mainstream Political Parties of Pakistan. Humanities and Social Sciences Reviews, 9 (2), 325-332. https://doi.org/10.18510/hssr.2021.9232
  13. Ahmed, K., & Siddiqua, A. (2021). Uniting Netizens During Covid Crisis: A Case Study of Indian and Pakistani Twitter Users. Journal of Research & Reviews in Social Sciences Pakistan, 4(2), 1454-1460.
  14. Siddiqua, A., Sultan, K., Ashraf, A., & Shabir, G. (2021). Abrogation of Article 370 and the Media Framing of Kashmir Conflict: A Pursuit for Re-conciliatory Approach. Sustainable Business and Society in Emerging Economies, 3(3), 133-146. https://doi.org/10.26710/sbsee.v3i3.1839
  15. Shehzad, M., Siddiqua, A., Sarwar, H., Bilal,Z., & Naz, I. (2021). Impact of Covid-19’s Media Exposure on the Anxiety and Response behavior of Pakistani Adults. Elementary Education Online, 20 (5), 5645-5651. doi:10.17051/ilkonline.2021.05.637
  16. Saeed, S., Siddiqua, A. (2021). Role of Pakistani Press in Constructing National Identity with reference to India. Journal of Media Studies, 36 (1), 381-402. Retrievable at http://journals.pu.edu.pk/journals/index.php/jms/issue/view/284
  17. Zulfiqar, A., Asif, S., &  Siddiqua, A. (2021). Critical Discourse Analysis of the Editorial Coverage of Osama Bin Laden Operation by the Pakistani Media. Journal of Peace, Development and Communication, 5(1), 240-254. https://doi.org/10.36968/JPDC-V05-I01-21
  18. Siddiqua, A., Sultan, K. (2021). Islamophobia and the Representation of Islam and Muslims in the Western Media. Al Basirah, 9 (2), 26-36.
  19. Ahmed. K., Azam, M., & Siddiqua, A. (2021). Facebook as an Instrument of Political Participation in the Youth of Pakistan. Pakistan Journal of International Affairs, (4) 1. 20-53. https://doi.org/10.52337/pjia.v4i1.36
  20. Siddiqua, A., Ashraf, A., Shabir, G., & Ghaznavi, Q. (2021). War or Peace Journalism? Framing of Kashmir Conflict in Elite Pakistani and Indian Newspapers after Revocation of Special Status of the Disputed Territory. Journal of Business and Social Review in Emerging Economies, 7(2),  291-300. https://doi.org/10.26710/jbsee.v7i2.1621
  21. Siddiqua, A., Shabir, G., Ashraf, A., & Khaliq, A. (2020). Media Framing of Pandemics: A Case Study of the Coverage of COVID-19 in Elite Newspapers of Pakistan. Journal of Business and Social Review in Emerging Economies, 6 (4), 1251-1259. https://doi.org/10.26710/jbsee.v6i4.1410
  22. Siddiqua, A., Latif, F., & Muslim, I. (2020). A Study to Explore the Safety and Professional Challenges Faced by the Field Journalists in Pakistan. Research Journal of Social Sciences and Economics Review, 3(1), 20-26. https://doi.org/10.36902/rjsser-vol1-iss3-2020(20-26
  23.  Latif, F., Siddiqua, A., & Iftikhar, U. (2020). Escalation in Kashmir Conflict after Burhan Wani’s Killing: A Comparative Study of the Coverage by Pakistani and Indian Press. Sir Syed Journal of Education & Social Research, 3 (2), 83-90. Retrievable at https://doi.org/10.36902/sjesr-vol3-iss2-2020(83-90)
  24. Siddiqua, A. & Yousafzai, F.U. (2019). A Critical Discourse analysis of the Coverage of Human Rights Violations in the Indian held Kashmir. Kashmir Journal of Language Research, 22(1), 233-250. Retrievable at http://kjlr.pk/wp- content/uploads/2020/01/Article-No.-12.pdf
  25.  Siddiqua, A. & Yousafzai, F.U. (2019). A Comparative Study of the Kashmir Conflict Coverage in Pakistani and Indian Press. Global Social Sciences Review, IV(III), 1-12. Retrievable at http://dx.doi.org/10.31703/gssr.2019(IV-III).01
  26.  Siddiqua, A. (2018). Reporting Intra-state Conflicts: Challenges for Mainstream

            Television Reporters. Journal of Research in Social Sciences, 6(1), 224-238       

Interests

Ayesha Siddiqua’s research pursuits encompass a diverse array of critical topics within the realm of media and communication studies. Her primary areas of focus include media framing practices, ethnocentrism, peace and war journalism, cyber hate, gender and media, and post-pandemic discourses. She has published more than 20 peer-reviewed articles and serves on review and editorial boards of academic journals. She has been published in reputed journals including Media, Culture, and Society and Journalism Practice.