Faculty Profile


Muhammad Ussama Majeed

 

  ussama.majeed@numl.edu.pk

  ussama.majeed@numl.edu.pk

2021         Master of Business and Information Technology - MBIT (Marketing Specialization - 18 Years - Thesis Track) from University of the Punjab (CGPA 3.95 PU Distinction/Medal Holder)  

2019         Bachelor of Business and Information Technology - BBIT Hons (Marketing Specialization -) from University of the Punjab (CGPA 3.71)
 

1.     2022 till today        Lecturer                   National University of Modern Languages, Lahore

2.     2021      Visiting Faculty Member                  University of the Punjab, Lahore

3.     2021      Visiting Faculty Member                 Comsats University Islamabad (CUI), Lahore

4.     2021      Visiting Faculty Member                        University of Central Punjab

5.     2021      Adjunct Faculty Member                        University of Okara

6.     2021      Visiting Faculty Member                         NCBAE, Lahore

7.     2020      Research Associate/ Teacher Assistant   University of the Punjab, Lahore

  1. (2022). Empirical Investigation of Work-Related Social Media Usage and Social-Related Social Media Usage on Employees’ Work Performance. Behavioral Sciences (Basel, Switzerland), 12(8), 297. HEC Ranking: “W - Category”
  2. Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment. Sustainability, 14(18), Article 18. HEC Ranking: “W - Category
  3. Majeed, M. U., Mahmood, A., Molnár, E., & Murtaza, S. A. (2021). SOCIAL MEDIA ANALYTICS LENS: A STUDY ON CONSUMER PERCEIVED RISK TO SHARE INFORMATION ON SOCIAL MEDIA NETWORKS. Humanities & Social Sciences Reviews, 9(2), Article 2. HEC Ranking: “W - Category
  4. Mata, M. N., Aftab, H., Martins, J. M., Aslam, S., Majeed, M. U., Correia, A. B., & Rita, J. X. (2021a). The Role of Intellectual Capital in Shaping Business Performance: Mediating Role of Innovation and Learning. Academy of Strategic Management Journal. HEC Ranking: “X - Category
  5. Martins, J. M., Aftab, H., Mata, M. N., Majeed, M. U., Aslam, S., Correia, A. B., & Mata, P. N. (2021). Assessing the Impact of Green Hiring on Sustainable Performance: Mediating Role of Green Performance Management and Compensation. International Journal of Environmental Research and Public Health, 18(11)HEC Ranking: “W- Category”

 

Sustainability, Organization Behaviour, Social media Analytics, Green Marketing, Sustainable Marketing, Digital Marketing

 

Education

2021         Master of Business and Information Technology - MBIT (Marketing Specialization - 18 Years - Thesis Track) from University of the Punjab (CGPA 3.95 PU Distinction/Medal Holder)  

2019         Bachelor of Business and Information Technology - BBIT Hons (Marketing Specialization -) from University of the Punjab (CGPA 3.71)
 

Experience

1.     2022 till today        Lecturer                   National University of Modern Languages, Lahore

2.     2021      Visiting Faculty Member                  University of the Punjab, Lahore

3.     2021      Visiting Faculty Member                 Comsats University Islamabad (CUI), Lahore

4.     2021      Visiting Faculty Member                        University of Central Punjab

5.     2021      Adjunct Faculty Member                        University of Okara

6.     2021      Visiting Faculty Member                         NCBAE, Lahore

7.     2020      Research Associate/ Teacher Assistant   University of the Punjab, Lahore

Publications

  1. (2022). Empirical Investigation of Work-Related Social Media Usage and Social-Related Social Media Usage on Employees’ Work Performance. Behavioral Sciences (Basel, Switzerland), 12(8), 297. HEC Ranking: “W - Category”
  2. Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment. Sustainability, 14(18), Article 18. HEC Ranking: “W - Category
  3. Majeed, M. U., Mahmood, A., Molnár, E., & Murtaza, S. A. (2021). SOCIAL MEDIA ANALYTICS LENS: A STUDY ON CONSUMER PERCEIVED RISK TO SHARE INFORMATION ON SOCIAL MEDIA NETWORKS. Humanities & Social Sciences Reviews, 9(2), Article 2. HEC Ranking: “W - Category
  4. Mata, M. N., Aftab, H., Martins, J. M., Aslam, S., Majeed, M. U., Correia, A. B., & Rita, J. X. (2021a). The Role of Intellectual Capital in Shaping Business Performance: Mediating Role of Innovation and Learning. Academy of Strategic Management Journal. HEC Ranking: “X - Category
  5. Martins, J. M., Aftab, H., Mata, M. N., Majeed, M. U., Aslam, S., Correia, A. B., & Mata, P. N. (2021). Assessing the Impact of Green Hiring on Sustainable Performance: Mediating Role of Green Performance Management and Compensation. International Journal of Environmental Research and Public Health, 18(11)HEC Ranking: “W- Category”

 

Interests

Sustainability, Organization Behaviour, Social media Analytics, Green Marketing, Sustainable Marketing, Digital Marketing