Assistant Professor at NUML (2023 to date)

Lecturer at NUML (2013 - 2023)

Marketing Officer at SKANS Rawalpindi (2009 - 2010)

1. Badar, S., & Waheed, A. (2023). Revealing the factors of re-patronage intention: true behavioral insights in hotel customers. Journal of Hospitality and Tourism Insights, 6(5), 2317-2338. DOI: 10.1108/JHTI-06-2022-0240

 

2. Badar, S., Waheed, A., Tanveer, A., & Fayyaz, H. (2025). Hotel’s customer empowerment, environmental corporate social responsibility, and online customer value co-creation to attain sustainable development goals (SDGs). Spanish Journal of Marketing-ESIC, 29(2), 228-250. DOI: 10.1108/SJME-10-2023-0289

 

3. Imran, S., & Zulfaqar, M. (2025). The art of social media influencers: exploring women’s healthcare marketing journey to prescription drug abuse and treatment engagement. International Journal of Pharmaceutical and Healthcare Marketing, 19(4), 1092-1114. https://doi.org/10.1108/IJPHM-09-2024-0100

Social Work

Travelling

Research

Education

Ph.D (Marketing) - Foundation University, Islamabad, Pakistan

MSC (Marketing) - Herriott Watt University, UK

MBA (Marketing) - Foundation University, Islamabad, Pakistan

BBA Hons (Marketing) - National University of Modern Languages, Islamabad, Pakistan

Experience

Assistant Professor at NUML (2023 to date)

Lecturer at NUML (2013 - 2023)

Marketing Officer at SKANS Rawalpindi (2009 - 2010)

Publications

1. Badar, S., & Waheed, A. (2023). Revealing the factors of re-patronage intention: true behavioral insights in hotel customers. Journal of Hospitality and Tourism Insights, 6(5), 2317-2338. DOI: 10.1108/JHTI-06-2022-0240

 

2. Badar, S., Waheed, A., Tanveer, A., & Fayyaz, H. (2025). Hotel’s customer empowerment, environmental corporate social responsibility, and online customer value co-creation to attain sustainable development goals (SDGs). Spanish Journal of Marketing-ESIC, 29(2), 228-250. DOI: 10.1108/SJME-10-2023-0289

 

3. Imran, S., & Zulfaqar, M. (2025). The art of social media influencers: exploring women’s healthcare marketing journey to prescription drug abuse and treatment engagement. International Journal of Pharmaceutical and Healthcare Marketing, 19(4), 1092-1114. https://doi.org/10.1108/IJPHM-09-2024-0100

Interests

Social Work

Travelling

Research