Sartaj.ahmed@numl.edu.pk
0223820490
Ph.D Scholar (Marketing) SALU
MBA (Marketing)-SZABIST
BBA (Marketing)-SZABIST
7 Years Teaching Experience
Examining Celebrity Influencers’ Credibility through Social Media towards Purchase Intention: The Moderating Role of Materialism in journal of online media and society.
Marketing, Entrepreneurial Marketing, social media Marketing
Ph.D Scholar (Marketing) SALU
MBA (Marketing)-SZABIST
BBA (Marketing)-SZABIST
7 Years Teaching Experience
Examining Celebrity Influencers’ Credibility through Social Media towards Purchase Intention: The Moderating Role of Materialism in journal of online media and society.
Marketing, Entrepreneurial Marketing, social media Marketing