Faculty Profile


Dr. Zaheer Ud Din Babar

 

  zaheerbabar@numl.edu.pk

  0333-6942159

Ph. D - University of the Punjab, Lahore.

M.Phil - Bahauddin Zakariya University, Multan.

Working as Assistant Professor at Department of Media & Communication Studies, National University of Modern Languages, Lahore (February 2026- Till Date).

 Worked as Lecturer at Department of Media & Communication Studies, National University of Modern Languages, Lahore (September 2018 - February 2026).

 Worked as Lecturer at Department of Mass Communication, Lahore Leads University, Lahore (February 2017 - August 2018).

 Worked as Visiting Lecturer at Institute of Communication Studies, University of the Punjab, Lahore (November 2016 - August 2018).

 Worked as Visiting Lecturer at Department of Communication Studies, Bahauddin Zakariya University, Multan (February 2015 - June 2015).

 Worked as a Research Scholar at Dept. of Communication Studies, BZU, Multan.

 Worked as Sub-Editor at The Nation Newspaper Lahore.

 Worked as an Internee at Aftab Newspaper Lahore.

Exploring the Influence of Internet Language on Modern Communication (2025). Review Journal of Social Psychology & Social Works, 3(4), 216-221.

 SOCIAL MEDIA AS A CATALYST FOR ONLINE POLITICAL PARTICIPATION AMONG YOUNG ADULTS (2025). Journal of Media Horizons, 6(3), 2467-2483.

 Virtual Voices: The Role of Social Media in Shaping Civic Engagement Among Young Adults (2025). Review Journal of Social Psychology & Social Works, 3(3), 1064-1080.

 Traditional and Online Media Journalists Exchange Program between Pakistan and China: A Soft Power Initiative (2024). Online Media and Society, 5(3), 1-21.

 Cyber Bullying and Social Conduct: A Mediating Role of Depression and Social Anxiety (2023): Central European Management Journal (Vol. 31, Issue 3).

 Pakistani TV News Channels and Crime Raid Shows: An Ethical Perspective of Media Critics (2023): UCP Journal of Mass Communication (Vol. 1, Issue 1).

 Learning goes Digital: Impact of WhatsApp Discussion Groups on Academic Performance of University Students in Lahore (2022): Global Social Sciences Review (Vol. 7, Issue 1).

 Effects of Harassment on Academic Performance: A Case of University Students of Lahore (2021): Global Regional Review (Vol. 6, Issue 3).

 Media Representation of Muslim Women in “Time” & “Newsweek”: A Comparative Analysis within Feministic Perspective (2021): Journal of Peace, Development & Communication (Vol. 5, Issue 2).

 The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan (2020): Global Mass Communication Review (Vol. 5, Issue 3).

 Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students (2019): Global Mass Communication Review (Vol. 4, Issue 1).

 Exploration of Public Perception About Drama Serial Meri Zaat Zarra-E-Benishan A Feminist Perspective (2018): Global Mass Communication Review (Vol. 3, Issue 1)

 Exploration of Public Perception regarding Crime Raid Shows of Pakistani TV News Channels: An Ethical Perspective (2017): Global Mass Communication Review (Vol. 2, Issue 1).

 Mapping Self-Presentation through Lenses of Non-Verbal Cues and Body Language; Observational Analysis of Pakistani Society (2015): Journal of Social Sciences and Humanities (Volume 23 Issue 1).

Education

Ph. D - University of the Punjab, Lahore.

M.Phil - Bahauddin Zakariya University, Multan.

Experience

Working as Assistant Professor at Department of Media & Communication Studies, National University of Modern Languages, Lahore (February 2026- Till Date).

 Worked as Lecturer at Department of Media & Communication Studies, National University of Modern Languages, Lahore (September 2018 - February 2026).

 Worked as Lecturer at Department of Mass Communication, Lahore Leads University, Lahore (February 2017 - August 2018).

 Worked as Visiting Lecturer at Institute of Communication Studies, University of the Punjab, Lahore (November 2016 - August 2018).

 Worked as Visiting Lecturer at Department of Communication Studies, Bahauddin Zakariya University, Multan (February 2015 - June 2015).

 Worked as a Research Scholar at Dept. of Communication Studies, BZU, Multan.

 Worked as Sub-Editor at The Nation Newspaper Lahore.

 Worked as an Internee at Aftab Newspaper Lahore.

Publications

Exploring the Influence of Internet Language on Modern Communication (2025). Review Journal of Social Psychology & Social Works, 3(4), 216-221.

 SOCIAL MEDIA AS A CATALYST FOR ONLINE POLITICAL PARTICIPATION AMONG YOUNG ADULTS (2025). Journal of Media Horizons, 6(3), 2467-2483.

 Virtual Voices: The Role of Social Media in Shaping Civic Engagement Among Young Adults (2025). Review Journal of Social Psychology & Social Works, 3(3), 1064-1080.

 Traditional and Online Media Journalists Exchange Program between Pakistan and China: A Soft Power Initiative (2024). Online Media and Society, 5(3), 1-21.

 Cyber Bullying and Social Conduct: A Mediating Role of Depression and Social Anxiety (2023): Central European Management Journal (Vol. 31, Issue 3).

 Pakistani TV News Channels and Crime Raid Shows: An Ethical Perspective of Media Critics (2023): UCP Journal of Mass Communication (Vol. 1, Issue 1).

 Learning goes Digital: Impact of WhatsApp Discussion Groups on Academic Performance of University Students in Lahore (2022): Global Social Sciences Review (Vol. 7, Issue 1).

 Effects of Harassment on Academic Performance: A Case of University Students of Lahore (2021): Global Regional Review (Vol. 6, Issue 3).

 Media Representation of Muslim Women in “Time” & “Newsweek”: A Comparative Analysis within Feministic Perspective (2021): Journal of Peace, Development & Communication (Vol. 5, Issue 2).

 The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan (2020): Global Mass Communication Review (Vol. 5, Issue 3).

 Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students (2019): Global Mass Communication Review (Vol. 4, Issue 1).

 Exploration of Public Perception About Drama Serial Meri Zaat Zarra-E-Benishan A Feminist Perspective (2018): Global Mass Communication Review (Vol. 3, Issue 1)

 Exploration of Public Perception regarding Crime Raid Shows of Pakistani TV News Channels: An Ethical Perspective (2017): Global Mass Communication Review (Vol. 2, Issue 1).

 Mapping Self-Presentation through Lenses of Non-Verbal Cues and Body Language; Observational Analysis of Pakistani Society (2015): Journal of Social Sciences and Humanities (Volume 23 Issue 1).

Interests

--