Visiting lecturer( 2006-2007) . Media and Communication department Numl University, Islamabad

Permanent Lecturer ( 2007 till date). Media and Communication department Numl university, Islamabad

Desk Editor at Atv News Room (2005- 2006)

Radio Script writer for children show (2002). Radio Pakistan Islamabad

1. Dr. Aniqa Ali, Dr. Amrat Haq, & Dr. Adiba Akhtar. (2025). Disclosure of AI-Use in News Production: Effects on Audience Trust and News Credibility. Dialogue Social Science Review (DSSR), 3(11), 100-118. Retrieved from https://dialoguesreview.com/index.php/2/article/view/1166
2. Waqar Ahmed1, Muhammad Atif Shahzad2and Adiba Akhtar. Awareness of Climate Change Through Social Media Platform: A Case of Khyber Pakhtunkhwa . Journal of Asian Development Studies. Vol 14, Issue 3 (September 2025) https://doi.org/10.62345/jads.2025.14.3.65
3. Akhtar, A., Iftikhar, A., & Ahmed, A. (2025). Exploring the Influence of Extraversion, Neuroticism, Extrinsic and Intrinsic Motives and FoMO on Social Media Use and Addiction. Online Media and Society, 6(3), 1-12. https://doi.org/10.71016/oms/h4xbqj75

 

4. Aqeel Ahmed, Syed Zaki Abbas Shah, Adeeba Akhtar. PERSONALIZED DIGITAL ADVERTISING: INFLUENCE OF COSMETIC BRANDS ON PURCHASE INTENTIONS OF PAKISTANI YOUTH. (2025). Journal of Media Horizons, 6(2), 47-56. https://jmhorizons.com/index.php/journal/article/view/157

5. Akhtar, A., Shah, S. Z. A., & Ahmed, A. (2024). Exploring the Influence of Big Five Personality Traits on Social Media Addiction among Pakistani University Students. Online Media and Society, 5(3), 86-96. https://doi.org/10.71016/oms/rg2wpc71

6. Zulfiqar, A. ., Mahmood, Q. ., & Akhtar, A. . (2023). Do Children’s Media Content Overstep the Mark? An Analysis of Gender-Based Problematic, Evil and Criminal Themes Presented in Children’s Cartoon Shows. Human Nature Journal of Social Sciences, 4(1), 267-275. https://doi.org/10.71016/hnjss/0d4q8d09

7. Dr. Qasim Mehmood, Adiba Akhtar, Dr Attia Zulfiqar, Global Media Landscape and its Implications on Pakistan. (2023). Journal of Strategic Policy and Global Affairs, 4(01), 22-35. https://jspga.com/index.php/jspga/article/view/18

8. Dr. Attia Zulfiqar, Dr Qasim Mehmood, Adiba Akhtar. Is Television a University of Life? An Analysis of Ethical Themes in Children’s Entertainment Channels. Vol. 3 No. 1 (2023): Vol. 3 No. 1 (2023): PERODICALS OF SOCIAL SCIENCES (January - June) https://psocialsciences.com/poss/index.php/poss/issue/view/5

9. Zulfiqar, A., Warrich, R. D. & Akhtar, A. (2022). Sexualizing the childhood: an analysis of gender based obscenity in children cartoon shows. Journal of Positive School Psychology, 6(7), 746-757.

https://psocialsciences.com/poss/index.php/poss/issue/view/5

10. Akhtar, A. (2021). Social Media Addiction: The Rising Concepts and Issues. Journal of Peace, Development and Communication, 5(2), 100-110. Retrieved from https://www.pdfpk.net/ojs/index.php/jpdc/article/view/248

11. Khan, S. (2021). Visual Coverage of War on Terror in Pakistani English Newspapers. Asian Journal of International Peace and Security. Vol. 5, No. 2, (2021, Summer), 59-69

https://www.academia.edu/54611604/Visual_Coverage_of_War_on_Terror_in_Pakistani_English_Newspapers

12. M. Maqsood Khattak, Syed Inam ur Rahman, & Adiba Akhter. (2020). FACEBOOK AND POLITICAL ACTIVISM: A CASE STUDY OF UNIVERSITY STUDENTS. ASIAN Journal of International Peace & Security (AJIPS), 4(1), 286 - 294. Retrieved from https://www.ajips.org/index.php/ajips/article/view/2020-vol-4-facebook-and-political-activism

13. Rahman, S. I. u., Ullah, H. S., & Akhtar, A. (2020). Consumption of Social Media and Academic Performance: A Cross-Sectional Survey of Perception of Students in KP universities. Global MassCommunication Review, V(IV), 57-71. https://doi.org/10.31703/gmcr.2020(V-IV).05

14. Bajwa , F, Sarwar M H Akhtar A . (2018). Analysis of Indian Films Propaganda against Muslims and Pakistan. PAKISTAN SOCIAL SCIENCES REVIEW ,2(1),369-380, doi:10.35484/pssr.2018(2-1)30

https://pssr.org.pk/article/analysis-of-indian-films-propaganda-against-muslims-and-pakistan

The research work of Adiba Akhtar spans a wide range of significant areas within media and communication studies. The key interest’s area is use of AI tools in media industry, political communication, social media platforms peace and war journalism. She has authored over 15 peer-reviewed publications and her work has appeared in leading journals.

Education

Ph.D. Media and Communication Studies (2024) International Islamic University Islamabad

MPhil .Media and Communication Studies (2015) International Islamic University Islamabad

Masters. Mass Communication  (2005) Numl University Islamabad

Experience

Visiting lecturer( 2006-2007) . Media and Communication department Numl University, Islamabad

Permanent Lecturer ( 2007 till date). Media and Communication department Numl university, Islamabad

Desk Editor at Atv News Room (2005- 2006)

Radio Script writer for children show (2002). Radio Pakistan Islamabad

Publications

1. Dr. Aniqa Ali, Dr. Amrat Haq, & Dr. Adiba Akhtar. (2025). Disclosure of AI-Use in News Production: Effects on Audience Trust and News Credibility. Dialogue Social Science Review (DSSR), 3(11), 100-118. Retrieved from https://dialoguesreview.com/index.php/2/article/view/1166
2. Waqar Ahmed1, Muhammad Atif Shahzad2and Adiba Akhtar. Awareness of Climate Change Through Social Media Platform: A Case of Khyber Pakhtunkhwa . Journal of Asian Development Studies. Vol 14, Issue 3 (September 2025) https://doi.org/10.62345/jads.2025.14.3.65
3. Akhtar, A., Iftikhar, A., & Ahmed, A. (2025). Exploring the Influence of Extraversion, Neuroticism, Extrinsic and Intrinsic Motives and FoMO on Social Media Use and Addiction. Online Media and Society, 6(3), 1-12. https://doi.org/10.71016/oms/h4xbqj75

 

4. Aqeel Ahmed, Syed Zaki Abbas Shah, Adeeba Akhtar. PERSONALIZED DIGITAL ADVERTISING: INFLUENCE OF COSMETIC BRANDS ON PURCHASE INTENTIONS OF PAKISTANI YOUTH. (2025). Journal of Media Horizons, 6(2), 47-56. https://jmhorizons.com/index.php/journal/article/view/157

5. Akhtar, A., Shah, S. Z. A., & Ahmed, A. (2024). Exploring the Influence of Big Five Personality Traits on Social Media Addiction among Pakistani University Students. Online Media and Society, 5(3), 86-96. https://doi.org/10.71016/oms/rg2wpc71

6. Zulfiqar, A. ., Mahmood, Q. ., & Akhtar, A. . (2023). Do Children’s Media Content Overstep the Mark? An Analysis of Gender-Based Problematic, Evil and Criminal Themes Presented in Children’s Cartoon Shows. Human Nature Journal of Social Sciences, 4(1), 267-275. https://doi.org/10.71016/hnjss/0d4q8d09

7. Dr. Qasim Mehmood, Adiba Akhtar, Dr Attia Zulfiqar, Global Media Landscape and its Implications on Pakistan. (2023). Journal of Strategic Policy and Global Affairs, 4(01), 22-35. https://jspga.com/index.php/jspga/article/view/18

8. Dr. Attia Zulfiqar, Dr Qasim Mehmood, Adiba Akhtar. Is Television a University of Life? An Analysis of Ethical Themes in Children’s Entertainment Channels. Vol. 3 No. 1 (2023): Vol. 3 No. 1 (2023): PERODICALS OF SOCIAL SCIENCES (January - June) https://psocialsciences.com/poss/index.php/poss/issue/view/5

9. Zulfiqar, A., Warrich, R. D. & Akhtar, A. (2022). Sexualizing the childhood: an analysis of gender based obscenity in children cartoon shows. Journal of Positive School Psychology, 6(7), 746-757.

https://psocialsciences.com/poss/index.php/poss/issue/view/5

10. Akhtar, A. (2021). Social Media Addiction: The Rising Concepts and Issues. Journal of Peace, Development and Communication, 5(2), 100-110. Retrieved from https://www.pdfpk.net/ojs/index.php/jpdc/article/view/248

11. Khan, S. (2021). Visual Coverage of War on Terror in Pakistani English Newspapers. Asian Journal of International Peace and Security. Vol. 5, No. 2, (2021, Summer), 59-69

https://www.academia.edu/54611604/Visual_Coverage_of_War_on_Terror_in_Pakistani_English_Newspapers

12. M. Maqsood Khattak, Syed Inam ur Rahman, & Adiba Akhter. (2020). FACEBOOK AND POLITICAL ACTIVISM: A CASE STUDY OF UNIVERSITY STUDENTS. ASIAN Journal of International Peace & Security (AJIPS), 4(1), 286 - 294. Retrieved from https://www.ajips.org/index.php/ajips/article/view/2020-vol-4-facebook-and-political-activism

13. Rahman, S. I. u., Ullah, H. S., & Akhtar, A. (2020). Consumption of Social Media and Academic Performance: A Cross-Sectional Survey of Perception of Students in KP universities. Global MassCommunication Review, V(IV), 57-71. https://doi.org/10.31703/gmcr.2020(V-IV).05

14. Bajwa , F, Sarwar M H Akhtar A . (2018). Analysis of Indian Films Propaganda against Muslims and Pakistan. PAKISTAN SOCIAL SCIENCES REVIEW ,2(1),369-380, doi:10.35484/pssr.2018(2-1)30

https://pssr.org.pk/article/analysis-of-indian-films-propaganda-against-muslims-and-pakistan

Interests

The research work of Adiba Akhtar spans a wide range of significant areas within media and communication studies. The key interest’s area is use of AI tools in media industry, political communication, social media platforms peace and war journalism. She has authored over 15 peer-reviewed publications and her work has appeared in leading journals.