Faculty Profile
Ph.D. Mass Communication (University of Gujrat, Pakistan)
Mphil Communication Studies (University of The Punjab, Pakistan)
BS Communication Studies (University of The Punjab, Pakistan)
Currently serving as Head of the Department of Media and Communication Studies, NUML Islamabad
Associate Professor Department of Media and Communication Studies NUML (2022 to date)
Lecturer at Mass Com Dept NUML (2014-2022)
Senior Lecturer at Kinnaird College (2009-2013)
Senior Associate Producer at Express News (2007-2009)
RJ at FM100 (2005-2007)
1- Siddiqua, A., Gong, J., &; Aksar, I. A. (2023). Twitter trolling of Pakistani female
journalists: A patriarchal society glance. Media, Culture & Society, 45(6), 1303-1314.
https://doi.org/10.1177/01634437231168306
2- Iqbal, Z., Siddiqua, A. (2022). Humanizing Conflicts: Media Framing of ‘Others’ and
Less Visible Effects of J&;K Conflict. Pakistan Journal of Social Sciences, 42 (1), 185-
194.
3- Shabir, G., Ahmed, K., Ashraf, A., &; Siddiqua, A. (2022). Role of Media in
Strengthening Pakistan’s Image with Respect to Security. Sustainable Business and
Society in Emerging Economies, 4(1), 247-260. https://doi.org/10.26710/sbsee.v4i1.2246
4- Siddiqua, A., Asif, S., &; Ain, N. U. (2023). Social Media in the Post-Pandemic World.
Global Digital & Print Media Review, VI(I), 10-16
5- Bilal, M. Z., Ghaffar, A., &; Siddiqua, A. (2021).Construction of media discourse about
Jammu and Kashmir conflict. Harf-o-Sukhan, 5(3), 375- 383.
6- Siddiqua, A. (2021). Use of Cyber Hate in the Electoral Campaigns by the Mainstream
Political Parties of Pakistan. Humanities and Social Sciences Reviews, 9 (2), 325-332.
https://doi.org/10.18510/hssr.2021.9232
7- Ahmed, K., &; Siddiqua, A. (2021). Uniting Netizens During Covid Crisis: A Case Study
of Indian and Pakistani Twitter Users. Journal of Research & Reviews in Social Sciences
Pakistan, 4(2), 1454-1460.
8- Siddiqua, A., Sultan, K., Ashraf, A., &; Shabir, G. (2021). Abrogation of Article 370 and
the Media Framing of Kashmir Conflict: A Pursuit for Re-conciliatory Approach.
Sustainable Business and Society in Emerging Economies, 3(3), 133-146.
https://doi.org/10.26710/sbsee.v3i3.1839
9- Shehzad, M., Siddiqua, A., Sarwar, H., Bilal,Z., &; Naz, I. (2021). Impact of Covid-19’s
Media Exposure on the Anxiety and Response behavior of Pakistani Adults. Elementary
Education Online, 20 (5), 5645-5651. doi:10.17051/ilkonline.2021.05.637
10- Saeed, S., Siddiqua, A. (2021). Role of Pakistani Press in Constructing National Identity
with reference to India. Journal of Media Studies, 36 (1), 381-402. Retrievable at
http://journals.pu.edu.pk/journals/index.php/jms/issue/view/284
11- Zulfiqar, A., Asif, S., &; Siddiqua, A. (2021). Critical Discourse Analysis of the Editorial
Coverage of Osama Bin Laden Operation by the Pakistani Media. Journal of Peace,
Development and Communication, 5(1), 240-254. https://doi.org/10.36968/JPDC-V05-
I01-21
12- Siddiqua, A., Sultan, K. (2021). Islamophobia and the Representation of Islam and
Muslims in the Western Media. Al Basirah, 9 (2), 26-36.
13- Ahmed. K., Azam, M., &; Siddiqua, A. (2021). Facebook as an Instrument of Political
Participation in the Youth of Pakistan. Pakistan Journal of International Affairs, (4) 1.
20-53. https://doi.org/10.52337/pjia.v4i1.36
14- Siddiqua, A., Ashraf, A., Shabir, G., &; Ghaznavi, Q. (2021). War or Peace Journalism?
Framing of Kashmir Conflict in Elite Pakistani and Indian Newspapers after Revocation
of Special Status of the Disputed Territory. Journal of Business and Social Review in
Emerging Economies, 7(2), 291-300. https://doi.org/10.26710/jbsee.v7i2.1621
15- Siddiqua, A., Shabir, G., Ashraf, A., &; Khaliq, A. (2020). Media Framing of Pandemics:
A Case Study of the Coverage of COVID-19 in Elite Newspapers of Pakistan. Journal of Business and Social Review in Emerging Economies, 6 (4), 1251-1259.
https://doi.org/10.26710/jbsee.v6i4.1410
16- Siddiqua, A., Latif, F., &; Muslim, I. (2020). A Study to Explore the Safety and Professional Challenges Faced by the Field Journalists in Pakistan. Research Journal of Social Sciences and Economics Review, 3(1), 20-26. https://doi.org/10.36902/rjsser-vol1- ss3-2020(20-26
17- Latif, F., Siddiqua, A., &; Iftikhar, U. (2020). Escalation in Kashmir Conflict after Burhan Wani’s Killing: A Comparative Study of the Coverage by Pakistani and Indian Press. Sir Syed Journal of Education & Social Research, 3 (2), 83-90. Retrievable at https://doi.org/10.36902/sjesr-vol3-iss2-2020(83-90)
18- Siddiqua, A. &; Yousafzai, F.U. (2019). A Critical Discourse analysis of the Coverage of Human Rights Violations in the Indian held Kashmir. Kashmir Journal of Language Research, 22(1), 233-250. Retrievable at http://kjlr.pk/wp- content/uploads/2020/01/Article-No.-12.pdf
19- Siddiqua, A. &; Yousafzai, F.U. (2019). A Comparative Study of the Kashmir Conflict Coverage in Pakistani and Indian Press. Global Social Sciences Review, IV(III), 1-12. Retrievable at http://dx.doi.org/10.31703/gssr.2019(IV-III).01
20- Siddiqua, A. (2018). Reporting Intra-state Conflicts: Challenges for Mainstream Television Reporters. Journal of Research in Social Sciences, 6(1), 224-238
Ayesha Siddiqua’s research pursuits encompass a diverse array of critical topics within the realm of media and communication studies. Her primary areas of focus include media framing practices, war/conflict journalism, ethnocentrism, peace and war journalism, cyber hate, and gender, and post-pandemic discourses. She has published more than 18 peer-reviewed articles and serves on review and editorial boards of academic journals. She has been published in reputed journals including Media, Culture, and Society.
Education
Ph.D. Mass Communication (University of Gujrat, Pakistan)
Mphil Communication Studies (University of The Punjab, Pakistan)
BS Communication Studies (University of The Punjab, Pakistan)
Experience
Currently serving as Head of the Department of Media and Communication Studies, NUML Islamabad
Associate Professor Department of Media and Communication Studies NUML (2022 to date)
Lecturer at Mass Com Dept NUML (2014-2022)
Senior Lecturer at Kinnaird College (2009-2013)
Senior Associate Producer at Express News (2007-2009)
RJ at FM100 (2005-2007)
Publications
1- Siddiqua, A., Gong, J., &; Aksar, I. A. (2023). Twitter trolling of Pakistani female
journalists: A patriarchal society glance. Media, Culture & Society, 45(6), 1303-1314.
https://doi.org/10.1177/01634437231168306
2- Iqbal, Z., Siddiqua, A. (2022). Humanizing Conflicts: Media Framing of ‘Others’ and
Less Visible Effects of J&;K Conflict. Pakistan Journal of Social Sciences, 42 (1), 185-
194.
3- Shabir, G., Ahmed, K., Ashraf, A., &; Siddiqua, A. (2022). Role of Media in
Strengthening Pakistan’s Image with Respect to Security. Sustainable Business and
Society in Emerging Economies, 4(1), 247-260. https://doi.org/10.26710/sbsee.v4i1.2246
4- Siddiqua, A., Asif, S., &; Ain, N. U. (2023). Social Media in the Post-Pandemic World.
Global Digital & Print Media Review, VI(I), 10-16
5- Bilal, M. Z., Ghaffar, A., &; Siddiqua, A. (2021).Construction of media discourse about
Jammu and Kashmir conflict. Harf-o-Sukhan, 5(3), 375- 383.
6- Siddiqua, A. (2021). Use of Cyber Hate in the Electoral Campaigns by the Mainstream
Political Parties of Pakistan. Humanities and Social Sciences Reviews, 9 (2), 325-332.
https://doi.org/10.18510/hssr.2021.9232
7- Ahmed, K., &; Siddiqua, A. (2021). Uniting Netizens During Covid Crisis: A Case Study
of Indian and Pakistani Twitter Users. Journal of Research & Reviews in Social Sciences
Pakistan, 4(2), 1454-1460.
8- Siddiqua, A., Sultan, K., Ashraf, A., &; Shabir, G. (2021). Abrogation of Article 370 and
the Media Framing of Kashmir Conflict: A Pursuit for Re-conciliatory Approach.
Sustainable Business and Society in Emerging Economies, 3(3), 133-146.
https://doi.org/10.26710/sbsee.v3i3.1839
9- Shehzad, M., Siddiqua, A., Sarwar, H., Bilal,Z., &; Naz, I. (2021). Impact of Covid-19’s
Media Exposure on the Anxiety and Response behavior of Pakistani Adults. Elementary
Education Online, 20 (5), 5645-5651. doi:10.17051/ilkonline.2021.05.637
10- Saeed, S., Siddiqua, A. (2021). Role of Pakistani Press in Constructing National Identity
with reference to India. Journal of Media Studies, 36 (1), 381-402. Retrievable at
http://journals.pu.edu.pk/journals/index.php/jms/issue/view/284
11- Zulfiqar, A., Asif, S., &; Siddiqua, A. (2021). Critical Discourse Analysis of the Editorial
Coverage of Osama Bin Laden Operation by the Pakistani Media. Journal of Peace,
Development and Communication, 5(1), 240-254. https://doi.org/10.36968/JPDC-V05-
I01-21
12- Siddiqua, A., Sultan, K. (2021). Islamophobia and the Representation of Islam and
Muslims in the Western Media. Al Basirah, 9 (2), 26-36.
13- Ahmed. K., Azam, M., &; Siddiqua, A. (2021). Facebook as an Instrument of Political
Participation in the Youth of Pakistan. Pakistan Journal of International Affairs, (4) 1.
20-53. https://doi.org/10.52337/pjia.v4i1.36
14- Siddiqua, A., Ashraf, A., Shabir, G., &; Ghaznavi, Q. (2021). War or Peace Journalism?
Framing of Kashmir Conflict in Elite Pakistani and Indian Newspapers after Revocation
of Special Status of the Disputed Territory. Journal of Business and Social Review in
Emerging Economies, 7(2), 291-300. https://doi.org/10.26710/jbsee.v7i2.1621
15- Siddiqua, A., Shabir, G., Ashraf, A., &; Khaliq, A. (2020). Media Framing of Pandemics:
A Case Study of the Coverage of COVID-19 in Elite Newspapers of Pakistan. Journal of Business and Social Review in Emerging Economies, 6 (4), 1251-1259.
https://doi.org/10.26710/jbsee.v6i4.1410
16- Siddiqua, A., Latif, F., &; Muslim, I. (2020). A Study to Explore the Safety and Professional Challenges Faced by the Field Journalists in Pakistan. Research Journal of Social Sciences and Economics Review, 3(1), 20-26. https://doi.org/10.36902/rjsser-vol1- ss3-2020(20-26
17- Latif, F., Siddiqua, A., &; Iftikhar, U. (2020). Escalation in Kashmir Conflict after Burhan Wani’s Killing: A Comparative Study of the Coverage by Pakistani and Indian Press. Sir Syed Journal of Education & Social Research, 3 (2), 83-90. Retrievable at https://doi.org/10.36902/sjesr-vol3-iss2-2020(83-90)
18- Siddiqua, A. &; Yousafzai, F.U. (2019). A Critical Discourse analysis of the Coverage of Human Rights Violations in the Indian held Kashmir. Kashmir Journal of Language Research, 22(1), 233-250. Retrievable at http://kjlr.pk/wp- content/uploads/2020/01/Article-No.-12.pdf
19- Siddiqua, A. &; Yousafzai, F.U. (2019). A Comparative Study of the Kashmir Conflict Coverage in Pakistani and Indian Press. Global Social Sciences Review, IV(III), 1-12. Retrievable at http://dx.doi.org/10.31703/gssr.2019(IV-III).01
20- Siddiqua, A. (2018). Reporting Intra-state Conflicts: Challenges for Mainstream Television Reporters. Journal of Research in Social Sciences, 6(1), 224-238
Interests
Ayesha Siddiqua’s research pursuits encompass a diverse array of critical topics within the realm of media and communication studies. Her primary areas of focus include media framing practices, war/conflict journalism, ethnocentrism, peace and war journalism, cyber hate, and gender, and post-pandemic discourses. She has published more than 18 peer-reviewed articles and serves on review and editorial boards of academic journals. She has been published in reputed journals including Media, Culture, and Society.