BS Media and Communication Studies is offered with the following details. Major Courses Sr. Course Title(s) Credit Hours 1 Introduction to Media and Communication Studies 3-0 2 Mass Media in Pakistan 3-0 3 Media Industries 3-0 4 Theories of Mass Communication 3-0 5 Broadcast Media 2-1 6 Introduction to Public Relations and Advertising 2-1 7 New Media & On-line Journalism 2-1 8 News Writing & Reporting 2-1 9 Videography 2-1 10 Fundamentals of Media and Communication Research 2-1 11 AI and Data Analytics in Media 3-0 12 Urdu Journalism 2-1 13 Development Communication 2-1 14 Global Communication 3-0 15 Media and Information Literacy 3-0 16 Project Proposal 1-2 17 Political Communication 3-0 18 Media Laws & Ethics 3-0 19 Environmental Communication and Climate Change 3-0 20 Majors Courses from the specialized area includes 6 courses (each of 3 credit hours). 18 Total Credit hours 72 Interdisciplinary Courses Sr. Course Title(s) Credit Hours 1 Social Psychology 03 2 Gender Studies 03 3 Graphic Designing 03 Structured Minor Courses (New) DC (option 1) Sr. Course Title(s) Credit Hours 1 Development Journalism 03 2 Digital Media for development 03 3 Media Advocacy for Social Change 03 4 Sustainable Development Goals and media 03 SPECIALIZATIONS OFFERED BY THE DEPARTMENT AT UNDERGRADUATE LEVEL (BS MEDIA & COMMUNICATION STUDIES) 1. BROADCAST MEDIA, FILM & THEATRE 2. DIGITAL MEDIA 3. CORPORATE COMMUNICATION 4. JOURNALISM AND MEDIA MANAGEMENT 5. THEORY & COMMUNICATION RESEARCH BROADCAST MEDIA, FILM & THEATRE Sr. Course Title Cr. Hrs. 01 Script Writing 01 02 Acting for Stage & Screen 02 03 Audiovisual Production 03 04 Set Designing 04 05 Postproduction techniques 05 06 TV & film Direction 06 DIGITAL MEDIA Sr. Course Title Cr. Hrs. 01 Digital writing and Storytelling 2-1 02 Digital tools and Skillset 0-3 03 Political Economy of Digital media 3-0 04 Web design and development 0-3 05 Digital media production 0-3 06 Digital and social media Marketing 0-3 CORPORATE COMMUNICATION Sr. Course Title Cr. Hrs. 01 Digital writing and Storytelling 2-1 02 Digital tools and Skillset 0-3 03 Political Economy of Digital media 3-0 04 Web design and development 0-3 05 Digital media production 0-3 06 Digital and social media Marketing 0-3
Intermediate with 45% marks OR A – Level with 50% marks OR Equivalent.
| Code | Name | Credit Hours |
|---|---|---|
| MCIS-105 | Islamic Studies/Ethics | 3 |
| MCCS-101 | Communication Skills | 3 |
| MCIM-121 | Introduction to Mass Communication | 3 |
| MCIT-111 | Fundamentals of ICT | 3 |
| MCSP-112 | Social Psychology | 3 |
| MCMS-114 | Mathematics | 3 |
| MCMP-122 | Mass Media in Pakistan | 3 |
| MCEL-102 | English Literature | 3 |
| MCPS-106 | Pakistan Studies | 3 |
| MCSS-115 | Statistics | 3 |
| MCMI-123 | Media Industries | 3 |
| MCBS-113 | Basic Concepts in Social Sciences | 3 |
| MCEL-203 | Language & Communication | 3 |
| MCPM-241 | Print Media | 3 |
| MCEM-242 | Electronic Media | 3 |
| MCPR-243 | Public Relations | 3 |
| MCAD-245 | Advertising | 3 |
| MCNO-246 | New Media & On-line Journalism | 3 |
| MCTW-204 | Technical Writing | 3 |
| MCML-247 | Media Laws & Ethics | 3 |
| MCNW-224 | News Writing & Reporting | 3 |
| MCVD-225 | Videography | 3 |
| MCPJ-226 | Photo Journalism | 3 |
| MCGD-227 | Graphic Designing | 3 |
| MCTM-348 | Theories of Mass Communication | 3 |
| MCGM-349 | Gender & Media Studies | 3 |
| MCMR-350 | Fundamentals of Mass Communication Research | 3 |
| MCIC-351 | Interpersonal Communication | 3 |
| MCUJ-328 | Urdu Journalism (Sahafat) | 3 |
| MCDC-352 | Development Communication | 3 |
| MCGC-353 | Global Communication | 3 |
| MCMC-354 | Media & Current Affairs | 3 |
| - | Elective-I | 3 |
| - | Elective-II | 3 |
| MCMS-455 | Media & Society | 3 |
| MCIC-456 | Intercultural Communication | 3 |
| MCPP-457 | Project Proposal | 3 |
| - | Elective-III | 3 |
| - | Elective-IV | 3 |
| MCPC-458 | Political Communication | 3 |
| MCME-459 | Media Entrepreneurship | 3 |
| MCRP-499 | Research Paper/Project | 3 |
| - | Elective-V | 3 |
| - | Elective-VI | 3 |