BS Media & Communication Studies
BS Media and Communication Studies is offered with the following details.
Major Courses
|
Sr. |
Course Title(s) |
Credit Hours |
|
1 |
Introduction to Media and Communication Studies |
3-0 |
|
2 |
Mass Media in Pakistan |
3-0 |
|
3 |
Media Industries |
3-0 |
|
4 |
Theories of Mass Communication |
3-0 |
|
5 |
Broadcast Media |
2-1 |
|
6 |
Introduction to Public Relations and Advertising |
2-1 |
|
7 |
New Media & On-line Journalism |
2-1 |
|
8 |
News Writing & Reporting |
2-1 |
|
9 |
Videography |
2-1 |
|
10 |
Fundamentals of Media and Communication Research |
2-1 |
|
11 |
AI and Data Analytics in Media |
3-0 |
|
12 |
Urdu Journalism |
2-1 |
|
13 |
Development Communication |
2-1 |
|
14 |
Global Communication |
3-0 |
|
15 |
Media and Information Literacy |
3-0 |
|
16 |
Project Proposal |
1-2 |
|
17 |
Political Communication |
3-0 |
|
18 |
Media Laws & Ethics |
3-0 |
|
19 |
Environmental Communication and Climate Change |
3-0 |
| 20 |
Majors Courses from the specialized area includes 6 courses (each of 3 credit hours). |
18 |
|
Total Credit hours |
72 |
|
Interdisciplinary Courses
|
Sr. |
Course Title(s) |
Credit Hours |
|
1 |
Social Psychology |
03 |
|
2 |
Gender Studies |
03 |
|
3 |
Graphic Designing |
03 |
Structured Minor Courses (New) DC (option 1)
| Sr. | Course Title(s) | Credit Hours |
| 1 |
Development Journalism |
03 |
| 2 |
Digital Media for development |
03 |
| 3 |
Media Advocacy for Social Change |
03 |
| 4 |
Sustainable Development Goals and media |
03 |
SPECIALIZATIONS OFFERED BY THE DEPARTMENT AT UNDERGRADUATE LEVEL (BS MEDIA & COMMUNICATION STUDIES)
1. BROADCAST MEDIA, FILM & THEATRE
2. DIGITAL MEDIA
3. CORPORATE COMMUNICATION
4. JOURNALISM AND MEDIA MANAGEMENT
5. THEORY & COMMUNICATION RESEARCH
BROADCAST MEDIA, FILM & THEATRE
|
Sr. |
Course Title |
Cr. Hrs. |
|
01 |
Script Writing |
01 |
|
02 |
Acting for Stage & Screen |
02 |
|
03 |
Audiovisual Production |
03 |
|
04 |
Set Designing |
04 |
|
05 |
Postproduction techniques |
05 |
|
06 |
TV & film Direction |
06 |
DIGITAL MEDIA
|
Sr. |
Course Title |
Cr. Hrs. |
|
01 |
Digital writing and Storytelling |
2-1 |
|
02 |
Digital tools and Skillset |
0-3 |
|
03 |
Political Economy of Digital media |
3-0 |
|
04 |
Web design and development |
0-3 |
|
05 |
Digital media production |
0-3 |
|
06 |
Digital and social media Marketing |
0-3 |
CORPORATE COMMUNICATION
|
Sr. |
Course Title |
Cr. Hrs. |
|
01 |
Digital writing and Storytelling |
2-1 |
|
02 |
Digital tools and Skillset |
0-3 |
|
03 |
Political Economy of Digital media |
3-0 |
|
04 |
Web design and development |
0-3 |
|
05 |
Digital media production |
0-3 |
|
06 |
Digital and social media Marketing |
0-3 |
- BS Level
- Both Shift
- 8 Semester(s)
- 4 Year(s)
- 132 Cr.
Intermediate with 45% marks OR
A – Level with 50% marks OR Equivalent.
Courses
| Code | Name | Credit Hours |
|---|---|---|
| MCIS-105 | Islamic Studies/Ethics | 3 |
| MCCS-101 | Communication Skills | 3 |
| MCIM-121 | Introduction to Mass Communication | 3 |
| MCIT-111 | Fundamentals of ICT | 3 |
| MCSP-112 | Social Psychology | 3 |
| MCMS-114 | Mathematics | 3 |
| MCMP-122 | Mass Media in Pakistan | 3 |
| MCEL-102 | English Literature | 3 |
| MCPS-106 | Pakistan Studies | 3 |
| MCSS-115 | Statistics | 3 |
| MCMI-123 | Media Industries | 3 |
| MCBS-113 | Basic Concepts in Social Sciences | 3 |
| MCEL-203 | Language & Communication | 3 |
| MCPM-241 | Print Media | 3 |
| MCEM-242 | Electronic Media | 3 |
| MCPR-243 | Public Relations | 3 |
| MCAD-245 | Advertising | 3 |
| MCNO-246 | New Media & On-line Journalism | 3 |
| MCTW-204 | Technical Writing | 3 |
| MCML-247 | Media Laws & Ethics | 3 |
| MCNW-224 | News Writing & Reporting | 3 |
| MCVD-225 | Videography | 3 |
| MCPJ-226 | Photo Journalism | 3 |
| MCGD-227 | Graphic Designing | 3 |
| MCTM-348 | Theories of Mass Communication | 3 |
| MCGM-349 | Gender & Media Studies | 3 |
| MCMR-350 | Fundamentals of Mass Communication Research | 3 |
| MCIC-351 | Interpersonal Communication | 3 |
| MCUJ-328 | Urdu Journalism (Sahafat) | 3 |
| MCDC-352 | Development Communication | 3 |
| MCGC-353 | Global Communication | 3 |
| MCMC-354 | Media & Current Affairs | 3 |
| - | Elective-I | 3 |
| - | Elective-II | 3 |
| MCMS-455 | Media & Society | 3 |
| MCIC-456 | Intercultural Communication | 3 |
| MCPP-457 | Project Proposal | 3 |
| - | Elective-III | 3 |
| - | Elective-IV | 3 |
| MCPC-458 | Political Communication | 3 |
| MCME-459 | Media Entrepreneurship | 3 |
| MCRP-499 | Research Paper/Project | 3 |
| - | Elective-V | 3 |
| - | Elective-VI | 3 |