On 15th December, 2024, Call to Creative Minds event was held at Department of Management Sciences which was supervised by Dr. Farhina Hameed. In this event, the student project display served as a platform to bridge theoretical learning with practical application. Participants showcased innovative product prototypes, reflecting their creativity and problem-solving abilities. Alongside the displays, students developed and presented comprehensive marketing plans, demonstrating their analytical, strategic, and communication skills. The event encouraged innovation, critical thinking, and collaboration, while providing students with real-world exposure and confidence in applying marketing concepts to practical scenarios.