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BS Media & Communication Studies

Overview:

BS Media and Communication Studies is offered with the following details.

 

                                                           Major Courses

Sr.

Course Title(s)

Credit Hours

1

Introduction to Media and Communication Studies

3-0

2

Mass Media in Pakistan

3-0

3

Media Industries

3-0

4

Theories of Mass Communication

3-0

5

Broadcast Media 

2-1

6

Introduction to Public Relations and Advertising

2-1

7

New Media & On-line Journalism

2-1

8

News Writing & Reporting

2-1

9

Videography

2-1

10

Fundamentals of Media and Communication Research

2-1

11

Interpersonal Communication

3-0

12

Urdu Journalism 

2-1

13

Development Communication 

2-1

14

Global Communication 

3-0

15

Media & Society 

3-0

16

Project Proposal 

1-2

17

Political Communication

3-0

18

Media Laws & Ethics

3-0

19

Majors Courses from the specialized area includes 6 courses (each of 3 credit hours). 

 

18

Total Credit hours

72

 

                                               Interdisciplinary Courses

Sr.

Course Title(s)

Credit Hours

1

Social Psychology

03

2

Gender Studies

03

3

Graphic Designing 

03

4

Cultural Studies

03

 

Total Credit Hours

12

 

SPECIALIZATIONS OFFERED BY THE DEPARTMENT AT UNDERGRADUATE LEVEL (BS MEDIA & COMMUNICATION STUDIES)

1.  BROADCAST MEDIA, FILM & THEATRE

2.  DIGITAL MEDIA

3. CORPORATE COMMUNICATION

4. PRINT MEDIA

5. THEORY & COMMUNICATION RESEARCH

 

                                       BROADCAST MEDIA, FILM & THEATRE

Sr.

Course Title

Cr. Hrs.

01

Script Writing

01

02

Acting for Stage & Screen

02

03

Audiovisual Production

03

04

Set Designing

04

05

Postproduction techniques 

05

06

TV & film Direction

06

 

                                                        DIGITAL MEDIA

Sr.

Course Title

Cr. Hrs.

01

Digital writing and Storytelling

2-1

02

Digital tools and Skillset

0-3

03

Political Economy of Digital media

3-0

04

Web design and development

0-3

05

Digital media production 

0-3

06

Digital and social media Marketing 

0-3

 

 

                                              CORPORATE COMMUNICATION

Sr.

Course Title

Cr. Hrs.

01

Digital writing and Storytelling

2-1

02

Digital tools and Skillset

0-3

03

Political Economy of Digital media

3-0

04

Web design and development

0-3

05

Digital media production 

0-3

06

Digital and social media Marketing 

0-3

 

 

       

 


Eligibility:

Intermediate with 45% marks OR

A – Level with 50% marks OR Equivalent.

Courses:

S.No Course Code Subject Credit Hours
1 MCIS-105 Islamic Studies/Ethics 3
2 MCCS-101 Communication Skills 3
3 MCIM-121 Introduction to Mass Communication 3
4 MCIT-111 Fundamentals of ICT 3
5 MCSP-112 Social Psychology 3
6 MCMS-114 Mathematics 3
7 MCMP-122 Mass Media in Pakistan 3
8 MCEL-102 English Literature 3
9 MCPS-106 Pakistan Studies 3
10 MCSS-115 Statistics 3
11 MCMI-123 Media Industries 3
12 MCBS-113 Basic Concepts in Social Sciences 3
13 MCEL-203 Language & Communication 3
14 MCPM-241 Print Media 3
15 MCEM-242 Electronic Media 3
16 MCPR-243 Public Relations 3
17 MCAD-245 Advertising 3
18 MCNO-246 New Media & On-line Journalism 3
19 MCTW-204 Technical Writing 3
20 MCML-247 Media Laws & Ethics 3
21 MCNW-224 News Writing & Reporting 3
22 MCVD-225 Videography 3
23 MCPJ-226 Photo Journalism 3
24 MCGD-227 Graphic Designing 3
25 MCTM-348 Theories of Mass Communication 3
26 MCGM-349 Gender & Media Studies 3
27 MCMR-350 Fundamentals of Mass Communication Research 3
28 MCIC-351 Interpersonal Communication 3
29 MCUJ-328 Urdu Journalism (Sahafat) 3
30 MCDC-352 Development Communication 3
31 MCGC-353 Global Communication 3
32 MCMC-354 Media & Current Affairs 3
33 - Elective-I 3
34 - Elective-II 3
35 MCMS-455 Media & Society 3
36 MCIC-456 Intercultural Communication 3
37 MCPP-457 Project Proposal 3
38 - Elective-III 3
39 - Elective-IV 3
40 MCPC-458 Political Communication 3
41 MCME-459 Media Entrepreneurship 3
42 MCRP-499 Research Paper/Project 3
43 - Elective-V 3
44 - Elective-VI 3

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